01 · A warmer brand
“Een eigen sleutel. Ruimte voor morgen.”
A strategic brand guide built around one idea: a home makes a future possible. It keeps the existing signature op eigen benen and adds a calmer palette, a serif voice and a painted illustration style that feels like Ghent.
- Brand idea, promise, tone of voice and audiences
- Nine logo explorations toward an “open nest”
- A theory of change and honest measurement rules
nest invest · strategic brand guide














